Five Ways to Turn Holiday Foot Traffic into Real Loyalty

Published: December 16, 2025

Suppose a customer asks to pay for a $200 order with cryptocurrency. Can you accept it? How would you know you’ve been paid? And would $200 still be $200 by the time the money reaches your business account?

You don’t need to know how to buy Bitcoin to ask those questions.

They’re the same questions you probably asked when you first signed on with Stripe or any of those new payment methods: What does it cost, when do I get paid, and what happens if something goes wrong?

But if you’re scratching your head wondering who’s paying in crypto and how, it’s not as far away as you think.

What in the World Is Cryptocurrency?

Crypto is a broad term for digital assets that can be transferred through a computer network called a blockchain. Think of a blockchain as a shared record of transactions. Instead of a bank maintaining the only record of a payment, the network records it according to its own rules.

A business can use a payment service to handle much of the technical work, just as it uses a processor to accept credit cards.

There’s a distinction worth knowing: Bitcoin and stablecoins serve different purposes. Bitcoin’s price can change substantially. A stablecoin, like the name suggests, is designed to maintain a steadier value, commonly by tracking the U.S. dollar. “Designed to” is the kicker. A stablecoin still depends on the company issuing it and the arrangements behind it. It isn’t the same as having dollars in your bank account. 

That difference helps explain why digital payments have entered the small business and government conversation. At a September 2026 House Small Business subcommittee hearing, lawmakers examined whether these tools could lower payment costs, help businesses get paid sooner, and make transactions with customers or suppliers in other countries easier. The hearing also raised the questions owners need answered about conversion, taxes, and fraud. 

Where Could Crypto Payments Help?

Before you start writing this off as science fiction, there might be some real advantages to at least entertaining the possibilities of alternative payment methods. These include:

Payment costs. If you make hundreds of small sales, processing fees add up. A digital payment option might cost less for certain transactions. Compare the full cost, though, including the provider’s fees, conversion rate, and any charge to move money into your bank account. The lowest advertised fee may not be the lowest final cost.

Payment timing. Some digital asset networks operate around the clock. That could be useful if your business routinely waits for funds, particularly from international buyers. But the network’s speed is only part of the story. A payment provider may have its own processing or withdrawal schedule. Ask when the dollars will be available for payroll, inventory, or bills.

Customer choice. If customers have asked to pay this way, offering the option might remove a barrier to a sale. If no one has asked and your current methods work well, the added setup may bring little benefit.

Cash flow makes the timing question an important one. In the Federal Reserve Banks’ 2025 report on employer firms, 51% of respondents identified uneven cash flow as a financial challenge. Faster access to a particular payment could help some businesses, though it won’t solve the larger causes of uneven revenue or late invoices. 

Just like other payment methods, the decision of whether to accept crypto as payment is up to you. If you’re considering it, you should understand next steps.

What Happens After a Customer Pays?

What happens depends on the service you choose. One provider may convert the digital asset to dollars and send a deposit to your bank account. Another arrangement may leave your business holding the asset until you decide to convert it. Those are different decisions with different risks and recordkeeping needs.

Before signing up, walk through one ordinary sale and one refund.

Ask the provider:

  • What will the customer send and what will my business receive?
  • What’s the total cost on a sale at my typical price?
  • When will funds reach my bank account?
  • How are refunds handled if the asset’s price changes?
  • What records will I receive for bookkeeping and taxes?

Tax implication note: The IRS says businesses must account for the U.S. dollar value of digital assets received as payment. Selling or exchanging assets later can bring further tax reporting requirements, so review the proposed setup with your accountant before using it for regular sales. 

Take security seriously, too. Crypto payments generally don’t offer the familiar reversal process of a credit card payment. The FTC also warns that scammers may impersonate a supplier or other trusted contact and demand payment in cryptocurrency. Verify any unexpected request to send funds using a phone number or contact method you already know. 

Your Experience Belongs in the Policy Conversation

This is an ongoing conversation. Federal rules for digital assets continue to develop, including rules related to payment stablecoins. Small business owners should have a say in whether those rules are understandable and workable for a company without a compliance department.

That’s where your chamber can help. Tell your chamber what you’d need before considering a digital payment option. Is your concern the cost of accepting payments, the time it takes to receive them, fraud protection, or the work of keeping tax records? If you’ve tried one of these services, share what happened in practice.

Your chamber can bring those examples to lawmakers and help members get straightforward answers as the rules take shape. You don’t have to be ready to accept crypto to have a useful voice in the conversation. You already know what a payment system needs to do for your business.

 

Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle, rediscovering the magic within.

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Medium: @christinametcalf

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Small Business Season brings a beautiful rush or familiar faces and new customers. Your business is abuzz with activity and you’re doing the hard work. You’re showing up. And yet, you could be leaving opportunity on the table simply because life gets busy and marketing gets…well, pushed to the corner like a forgotten present in the back of the closet.

That’s why when it comes to marketing, you need to go for the low-hanging fruit, the easy wins. Many businesses rely heavily on their email lists and that’s great. Those lists can be gold. But this time of year, inboxes are overflowing and it’s easy for even your most loyal customers to miss something.

Here are five areas worth a gentle tune-up. These missed chances can deepen connection and spark repeat visits with very little effort.

Treat Loyal Customers Like Insiders

If someone chooses your business again and again, they’re not casual shoppers. They’re your people. Don’t rely on email alone to keep them updated. When they’re already in front of you, share what’s coming up.

Something as simple as “By the way, we’re doing a holiday sip-and-shop next Thursday if you want to swing by” creates a moment of attention. Loyal customers love being in the know. Give them that moment.

Don’t expect them to see every email. They’re as busy as you are during the holidays. A gentle reminder or heads up can ensure they make it to your next event or special. You have more than sales to gain by doing this (or lose if you don’t). If you’re hosting a big event (particularly one that will sell out), your most loyal customers may feel slighted if they don’t know about it until it’s too late. Telling them “you should’ve received an email” won’t make them happy if it’s something they wanted to attend and now it’s sold out.

Post Your Specials Where People Actually Stand

Storefronts are full of magic this time of year, but too often the only place a December deal exists is…in a newsletter or email. Add in-store signs, table toppers, checkout prompts, or a simple “What’s happening this week” board.

Sure, some customers may forget the second they step into the parking lot. But many won’t. A quick snapshot of a sign or a note in their phone is all it takes to turn a one-time visit into a planned return.

Make Your Social Feed a Living Bulletin Board

People scroll while waiting in line. They scroll when they can’t sleep. They scroll when Aunt Linda starts talking politics. They’re scrolling even during the busiest time of year—especially during the busiest time of year.

During the holiday season, don’t be shy about posting reminders, deals, behind-the-scenes teases, and event invitations. You’re not being repetitive. You’re helping your fans remember you in a noisy season.

Create a Simple In-store “Highlight Moment”

If someone discovers something delightful when they visit—whether it’s a staff favorite, a limited-edition item, or a seasonal service—give them a reason to mention it to a friend.

A simple prompt like “Perfect for holiday gifting” or a tiny card explaining why it’s special creates a moment customers can repeat later. You’re giving them a story to share, and stories travel farther than coupons.

Additionally, if you see someone hesitating on a purchase, surprise them with a discount on the spot. You can tell them Santa just informed you they were on the nice list and deserved a little something extra. If another customer overhears the offer, extend one to them too. A purchase is better than a stroll in and out of your store.

You can also do this via text. Send them a message telling them you heard from Santa or they “won” is discount or bonus with purchase. The thrill of the surprise may bring them in.

Invite the Next Step While They’re Still Smiling

Small Business Season is full of warm exchanges: conversations at the register, compliments on décor, “I love this place” moments. Those are perfect openings to invite one more action.

A follow-on step could be:

  • joining your text list for specials
  • grabbing a punch card
  • picking up a flyer for next week’s event
  • taking advantage of a “today only” add-on

People are most receptive to engagement at the moment they’re enjoying your business. Use that natural goodwill.

 

A Final Marketing Reminder

The goal isn’t to cram more marketing into your December. We know you’re already busy. It’s to make the most of the interactions you already have. You’ve worked hard to bring customers through the door. A few small, thoughtful touches can turn those holiday visits into return trips long after the lights come down.

If you have a special event, promotion, or sale coming up, let us know about it. We’d be happy to spread the word.