Buy. Love. Repeat. How to Get More Repeat Business

Published: December 1, 2025

Suppose a customer asks to pay for a $200 order with cryptocurrency. Can you accept it? How would you know you’ve been paid? And would $200 still be $200 by the time the money reaches your business account?

You don’t need to know how to buy Bitcoin to ask those questions.

They’re the same questions you probably asked when you first signed on with Stripe or any of those new payment methods: What does it cost, when do I get paid, and what happens if something goes wrong?

But if you’re scratching your head wondering who’s paying in crypto and how, it’s not as far away as you think.

What in the World Is Cryptocurrency?

Crypto is a broad term for digital assets that can be transferred through a computer network called a blockchain. Think of a blockchain as a shared record of transactions. Instead of a bank maintaining the only record of a payment, the network records it according to its own rules.

A business can use a payment service to handle much of the technical work, just as it uses a processor to accept credit cards.

There’s a distinction worth knowing: Bitcoin and stablecoins serve different purposes. Bitcoin’s price can change substantially. A stablecoin, like the name suggests, is designed to maintain a steadier value, commonly by tracking the U.S. dollar. “Designed to” is the kicker. A stablecoin still depends on the company issuing it and the arrangements behind it. It isn’t the same as having dollars in your bank account. 

That difference helps explain why digital payments have entered the small business and government conversation. At a September 2026 House Small Business subcommittee hearing, lawmakers examined whether these tools could lower payment costs, help businesses get paid sooner, and make transactions with customers or suppliers in other countries easier. The hearing also raised the questions owners need answered about conversion, taxes, and fraud. 

Where Could Crypto Payments Help?

Before you start writing this off as science fiction, there might be some real advantages to at least entertaining the possibilities of alternative payment methods. These include:

Payment costs. If you make hundreds of small sales, processing fees add up. A digital payment option might cost less for certain transactions. Compare the full cost, though, including the provider’s fees, conversion rate, and any charge to move money into your bank account. The lowest advertised fee may not be the lowest final cost.

Payment timing. Some digital asset networks operate around the clock. That could be useful if your business routinely waits for funds, particularly from international buyers. But the network’s speed is only part of the story. A payment provider may have its own processing or withdrawal schedule. Ask when the dollars will be available for payroll, inventory, or bills.

Customer choice. If customers have asked to pay this way, offering the option might remove a barrier to a sale. If no one has asked and your current methods work well, the added setup may bring little benefit.

Cash flow makes the timing question an important one. In the Federal Reserve Banks’ 2025 report on employer firms, 51% of respondents identified uneven cash flow as a financial challenge. Faster access to a particular payment could help some businesses, though it won’t solve the larger causes of uneven revenue or late invoices. 

Just like other payment methods, the decision of whether to accept crypto as payment is up to you. If you’re considering it, you should understand next steps.

What Happens After a Customer Pays?

What happens depends on the service you choose. One provider may convert the digital asset to dollars and send a deposit to your bank account. Another arrangement may leave your business holding the asset until you decide to convert it. Those are different decisions with different risks and recordkeeping needs.

Before signing up, walk through one ordinary sale and one refund.

Ask the provider:

  • What will the customer send and what will my business receive?
  • What’s the total cost on a sale at my typical price?
  • When will funds reach my bank account?
  • How are refunds handled if the asset’s price changes?
  • What records will I receive for bookkeeping and taxes?

Tax implication note: The IRS says businesses must account for the U.S. dollar value of digital assets received as payment. Selling or exchanging assets later can bring further tax reporting requirements, so review the proposed setup with your accountant before using it for regular sales. 

Take security seriously, too. Crypto payments generally don’t offer the familiar reversal process of a credit card payment. The FTC also warns that scammers may impersonate a supplier or other trusted contact and demand payment in cryptocurrency. Verify any unexpected request to send funds using a phone number or contact method you already know. 

Your Experience Belongs in the Policy Conversation

This is an ongoing conversation. Federal rules for digital assets continue to develop, including rules related to payment stablecoins. Small business owners should have a say in whether those rules are understandable and workable for a company without a compliance department.

That’s where your chamber can help. Tell your chamber what you’d need before considering a digital payment option. Is your concern the cost of accepting payments, the time it takes to receive them, fraud protection, or the work of keeping tax records? If you’ve tried one of these services, share what happened in practice.

Your chamber can bring those examples to lawmakers and help members get straightforward answers as the rules take shape. You don’t have to be ready to accept crypto to have a useful voice in the conversation. You already know what a payment system needs to do for your business.

 

Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle, rediscovering the magic within.

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Medium: @christinametcalf

Facebook: @tellyourstorygetemtalking

Instagram: @christinametcalfauthor

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Repeat customers are critical for small businesses. Over time, they spend more, cost less and help promote your brand. Even if they make up a small portion of your customer base, loyal patrons generate essential revenue. They also have a higher average order value than first-time shoppers. In fact, your top 10% spend twice as much per order than the remaining 90%. Drawing repeat business takes time, energy and creative thinking—but the results are worth it. Turn first-time customers into enthusiastic supporters with help from these five tips.

Launch a customer loyalty program

A customer loyalty program is a tried-and-true strategy that gives customers a reason to return. Even the simplest of programs can drive results. Invite customers to sign up, provide a membership card and reward them for specific actions. Offer special discounts or exclusive products, enter them into prize drawings, run double-points promotions, or grant early access to new items or events. Welcome new members by giving them a travel tumbler or cuffed beanie.

Gather customer contact information

Collecting customer information helps keep the conversation going after the initial interaction. Ask for an email address, phone number or mailing address during checkout or when joining your loyalty program. Provide an opportunity to sign up for promotional newsletters, text messages, mailers and other communications. Personalize offers based on demographics or past purchase behavior. Avoid sending sales pitches—rather, include helpful information, valuable content or insider news.

Provide future-use offers

Future-use coupons encourage repeat business. And spending thresholds to unlock those deals can boost first-time purchases. For example, you might offer a discount off their next purchase or provide a giveaway to those who shop during special sales or events. Cooler totes or fleece blankets are great incentives to stop and shop.

Maximize social media

Reaching and engaging customers on Facebook®, Instagram® and other social platforms is vital to staying fresh in their minds. An effective social media presence not only increases awareness and drives sales but also can foster authentic relationships, and help your brand stand apart from competitors and other advertising. It also reaches customers immediately—wherever they are. From news and updates to behind-the-scenes looks to contests and giveaways, social media can supercharge relationship-building.

Offer promotional items

Thoughtful giveaways are a powerful way to boost visibility and drive customer interest. Nearly 75% of consumers agree that promotional products are an effective way to learn about sales and events, and 72% say they’re helpful for learning about new businesses. Build relationships by pairing giveaways with requests for feedback using surveys, comment cards or online reviews. Offer lip balm or hand sanitizer imprinted with a QR code that directs users to your online survey, or a list of upcoming sales or promotions. Or consider giving ornaments to first-time customers during the holiday season to serve as a reminder of your brand.

Turn newbies into superfans

Repeat customers are key to small business growth. By using loyalty programs, collecting customer info, offering future deals, embracing social media and providing strategic giveaways, your first-time shoppers may become loyal supporters.

 

Peek, Sean. “Repeat Business: 8 Ways to Keep Your Customers Coming Back.” Business, 4 April 2025.

Peek, Sean. “Why Small Businesses Need a Social Media Presence.” Business, 10 Sept. 2025.

Policella, Gabrielle. “What is a Repeat Customer, and Why are they Profitable?” Smile, 7 May 2024.

“Survey Says: Consumers Crave Clever Promo Products.” Promotional Products Work!, 2023.